It’s officially November. Which means BFCM kicks off in two weeks.
Last year Shopify stores did over $1.5 billion in sales during BFCM, all while selling and shipping orders across the world.
As this year BFCM will only happen online, these are the most important days for us!
Are you ready?
Let’s see what tips and tricks the founder of Ovi Watch – Ivo can give you.
Ovi Watch is a Latvian handmade watch manufacturer. The idea behind Ovi Watch is to produce high-quality, unique wooden watches with a touch of nature and in-house designs that will bring a WOW factor to your everyday wear.
1. Email will generate at least 30-40% of sales for us on BFCM so collecting them is critical.
We use a targeted subscription email bar for blog post visitors to capture and send them our special Black Friday offers.
2. Make sure your abandoned cart’s email is set up for the holiday season and BFCM.
3. Use Announcement Bar to announce Black Friday Sale is on
4. Use Shopify Email for sending out Emails, they have made a course on how to do it.
- Email marketing strategies for high volume sales periods – Watch Video Tutorial
5. Target specific audiences using the announcement bar.
If a user visits our page from our google ads campaign “vegan watch” we will show them a customer announcement on Black Friday related to ”Vegan Watches”.
However if a user visits our site from a different campaign say – “black leather watches”, we have a specific bar set up that gives them a discount on black leather watches.
6. Schedule your announcement bars in advance.
Do this to ensure the right announcement bars appear at the right time. Bar scheduling is the feature that will allow you to create and save the announcement bars and run them when the time’s right while allowing you to focus on other things.
7. Get your message right. These are some tried and tested messages that work for us.
- Free Shipping on Orders Over 100
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The announcement bar is a necessity if you are looking to boost your sales significantly during Christmas and BFCM. We highly recommend you start preparing for the spike in web traffic during the holiday season by using the help of our announcement bars.
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