Announcing your Black Friday deals with an eye-catching banner is a must to drive sales and inform customers about your discounts. Shopify makes it easy to set up banners and announcement bars that grab attention. Here’s how to create an effective Black Friday banner for your store.
1. Add a Black Friday Hero Banner
A hero banner is the large image at the top of your store that immediately conveys your message. Here's how to create one:
Choose a Banner Templatesome text
Design a banner with a Black Friday theme. Tools like Canva are excellent for creating professional-looking banners quickly.
Message Examplessome text
“Enjoy Black Friday Deals – Shop Now!”
“40% Off T-Shirts + Free Shipping – Limited Time!”
Add to Your Shopify Storesome text
Go to your Shopify theme editor.
Select the header section or slideshow section (depending on your theme).
Upload the banner and include a link that redirects customers to your Black Friday deals page or a featured product collection.
2. Use a Sticky Announcement Bar
An announcement bar is a great way to keep your deals visible as customers scroll through your store. Make it sticky so it stays on the screen.
Search for Libautech Announcement Bar in the Shopify App Store and install it.
Customize Your Barsome text
Create a rotating bar with multiple messages, such as:some text
“Enjoy Black Friday 40% Off on T-Shirts!”
“Free Shipping on All Orders Over €100!”
Style Your Barsome text
Use a Black Friday theme (e.g., black and white with bold text) to make it stand out.
Keep the design simple but attention-grabbing.
Set Links and Triggerssome text
Link each message to the relevant product page or collection.
For example, the “40% Off T-Shirts” message should link directly to the discounted T-shirt collection.
3. Combine Discounts with the Announcement Bar
The announcement bar works best when paired with active discounts:
Set Up Discountssome text
Go to the Discounts section in Shopify.
Create automatic discounts for free shipping, percentage discounts, or collection-specific deals.
Discount Settingssome text
Choose triggers like:some text
“Free shipping on orders over €40.”
“40% off on all T-Shirts.”
Set these discounts to activate only on Black Friday.
Sync Discounts with the Barsome text
Use the same wording in the announcement bar as in your discount setup to ensure consistency.
4. Make Navigation Easy for Customers
When customers see your banner or announcement bar, they should be able to act on it immediately:
Add Direct Linkssome text
Redirect the banner or bar to your Black Friday deals page or a featured collection.
For example, clicking “40% Off T-Shirts” should take customers directly to the T-shirt section.
Guide Customers to Checkoutsome text
Use clear CTAs like “Shop Now” or “Buy Now” to guide customers quickly through the purchasing process.
Final Thoughts
Creating a Black Friday banner or announcement bar on Shopify is simple but highly effective. With tools like the Libautech Announcement Bar app, you can highlight your deals, offer compelling discounts, and ensure customers take action.
Start designing your banners and bars today to make this Black Friday your most successful one yet!
