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Black Friday is the perfect opportunity to engage your audience and drive massive sales with a well-crafted email campaign. Shopify makes this process simple and effective, even for beginners. If you’re wondering how to set up a winning Black Friday email, follow these step-by-step instructions to get started.
Before Black Friday arrives, ensure you’ve spent the year building your email list. Shopify makes it easy to gather customer emails through:
If you have email subscribers stored on other platforms, don’t worry—Shopify allows you to import them into your system.
To craft your Black Friday email, head to the Marketing section in Shopify.
Once you’ve chosen a template, customize it to match your promotion. Focus on the following elements:
Your subject line is the first thing customers see, so make it irresistible. For example:
Use tools like ChatGPT to brainstorm ideas, but keep it simple and direct. The preview text should reinforce the urgency, like “Shop now before these deals disappear!”.
The CTA is crucial for conversions. Make it prominent and clear, such as:
Position the CTA button above the fold so customers don’t have to scroll to find it.
Avoid sending emails from your main domain to protect it from spam issues or potential bans. Instead, use a company-branded email address (e.g., promo@yourstore.com).
When customers click through to your store, guide them seamlessly to the sale:
Send multiple emails to maximize engagement:
Crafting a Black Friday email on Shopify is simple but incredibly effective. With Shopify’s built-in email marketing tools and Black Friday templates, you can save time while ensuring your email looks professional and drives results.
Follow these steps, optimize your email content, and watch your Black Friday sales soar.
Happy selling!
