Last updated: April 2026 · Ratings and pricing verified on the Shopify App Store on April 24, 2026 · Reviewed by the Libautech team, builders of Shoppable Videos UGC and 8 other Shopify apps used by 5,000+ merchants across 50+ countries.
Most product review app lists rank 15 tools by feature checklist and recommend Judge.me or Loox for everyone. That framing misses how review apps actually fit into a Shopify store's growth stack. Written reviews and ratings specialists (for stores accumulating text-based feedback), photo and video review specialists (for visual-first brands), enterprise platforms bundling reviews with loyalty and SMS, and video UGC specialists (for the purchase-moment layer near the add-to-cart button) all solve different jobs — and the right choice depends on where reviews fit in your broader retention and conversion strategy.
The first job is written reviews and ratings. For stores validating whether reviews will move their conversion rate, or for stores accumulating text-heavy feedback as the primary review mechanic, written review apps handle the core star-rating-and-text-review workflow efficiently. Judge.me's Forever Free plan is genuinely unlimited and Fera starts at $9/month. For most stores under $100K/month, starting on a free or low-cost plan and upgrading only after review volume justifies the investment is the right sequencing.
The second job is photo and video review specialists. For visual-first brands — fashion, beauty, home decor, furniture, pets — customer photos and videos drive conversion in ways static product photography cannot. Loox is the category specialist with purpose-built photo review collection and display, and Junip competes on design polish and mobile-first submission flows. Both are best suited to stores where photo reviews are a strategic priority rather than a bolt-on feature.
The third job is enterprise reviews bundled with retention. For stores at $500K+/month where reviews are part of a broader retention stack, enterprise platforms (Yotpo, Okendo, Stamped) bundle reviews with loyalty, SMS, UGC syndication, deep Klaviyo integration, and in some cases retail syndication to Walmart, Target, or Amazon. The argument for these platforms is consolidating retention into one vendor rather than stacking 4-5 specialists, which can reduce integration debt at scale despite higher monthly cost.
The fourth job is shoppable video UGC as a review layer. Customer testimonial videos, unboxing clips, and product-in-use content from TikTok, Instagram Reels, and YouTube Shorts serve a different purpose than star ratings and text reviews — they answer demonstration questions (how does this look in action, how do real customers use it, what does the unboxing feel like) that text and still images cannot replicate. Libautech Shoppable Videos UGC is not a traditional review app; it is a shoppable video layer you pair with a written review app to cover both decision-stage SEO traffic and purchase-moment intent shoppers.
This post covers 8 apps across all four jobs with ratings, review counts, and pricing verified directly from the Shopify App Store on April 24, 2026.
Review apps stack with broader conversion and social proof tools. See our guides on best Shopify shoppable video and UGC apps for the complete video commerce layer, best Shopify social proof apps for broader social proof mechanics beyond reviews, and best Shopify loyalty apps for the retention layer that integrates with review-based customer segmentation.
Ratings, review counts, and pricing verified directly from the Shopify App Store on April 24, 2026.
| App | Rating | Free Plan | Paid From | Primary Job | Best For |
|---|---|---|---|---|---|
| Judge.me | ⭐ 5.0 (38,071) | Forever Free | $15/mo | Written reviews + free forever | Best free plan in the category |
| Loox | ⭐ 4.8 (7,684) | Beginner Free (100 req./mo) | $39.99/mo | Photo & video review specialist | Visual-first brands with photo focus |
| Libautech Shoppable Videos UGC | ⭐ 4.4 (7) | Free | — | Video UGC layer (not a review app) | Pair with a written review app; add shoppable video near add-to-cart |
| Yotpo | ⭐ 4.8 (4,424) | Free (≤50 orders/mo) | $15/mo | Enterprise reviews + retention | DTC with reviews + loyalty + SMS |
| Okendo | ⭐ 4.8 (1,328) | Free (≤50 orders/mo) | $19/mo | Premium DTC reviews + loyalty | Growing DTC with deep Klaviyo |
| Stamped Reviews & Loyalty | ⭐ 4.7 (3,642) | No | $23/mo | Reviews + loyalty bundled | DTC combining reviews and loyalty |
| Junip | ⭐ 4.9 (1,032) | Free (unlimited orders) | $29/mo | Design-focused reviews | Design-conscious brands, mobile-first |
| Fera | ⭐ 4.7 (1,919) | No (60-day trial) | $9/mo | Budget photo reviews | Budget alternative to Loox |
Best for: Shopify stores wanting the strongest free review plan in the category — Forever Free with unlimited product and store reviews, unlimited photo and video reviews, Q&A, Google rich snippets, and syncing with Shop App, Etsy, and Amazon.
Judge.me holds 5.0 stars across 38,071 reviews on the Shopify App Store and holds the Built for Shopify badge plus a 2025 Build Award Winner recognition. The positioning is genuinely free with strong paid value: the Forever Free plan includes unlimited product and store reviews, unlimited visual reviews (photos and videos), review widget and star rating badge, carousels (Video, Cards, Testimonials), Google rich snippets and Google MyBusiness integration, trust badge and medals, Shop App, Etsy, and Amazon sync, reviews importer, and AliExpress sync.
The $15/month Awesome plan is where Judge.me becomes a full-featured review platform. That tier adds AI features (replies, summary, translations), 130+ integrations including Klaviyo and Gorgias, 16 widgets including Snippets, Q&A, and Reviews Page, advanced collection workflows with auto-reminder, coupons and referrals, Google Shopping, Meta and TikTok Shop sync, social media push, and full customization — with a 15-day free trial before committing.
Where it falls short: the widget design is functional rather than design-forward compared with Junip or Loox. At the free tier, feature breadth is exceptional but merchants prioritizing widget aesthetics may find paid competitors more polished. For enterprise retention stacks combining reviews with loyalty and SMS in one platform, Yotpo or Okendo are a better fit.
Pricing: Forever Free plan (unlimited reviews, photos, videos, Q&A). Awesome plan $15/month (AI, Klaviyo, 16 widgets, full customization). 15-day free trial on the Awesome plan.
Best for: Shopify stores wanting budget photo review support with a long 60-day trial — photo and video reviews, Q&A widget, and unlimited integrations starting at $9/month.
Fera holds 4.7 stars across 1,919 reviews. The positioning is budget-friendly photo review support with a notably long trial period. The Startup plan at $9/month includes 100 review requests per month, 2 users, 100MB of photo and video review storage, basic customization, unlimited integrations, a Questions & Answers widget, and a 60-day free trial — one of the longest trials in the category.
Where it falls short: Fera does not offer a Forever Free plan — every tier is paid after the 60-day trial ends. Feature depth at higher tiers is narrower than Loox for dedicated photo review collection workflows, and narrower than Yotpo or Okendo for enterprise needs. Review volume (1,919) is smaller than Judge.me or Loox, so merchants using review count as a safety signal will see the gap.
Pricing: From $9/month. 60-day free trial.
Best for: Visual-first Shopify brands — fashion, beauty, home decor, furniture, pet products — where customer photos and videos drive conversion. Loox is the photo review specialist with incentive-based collection workflows and purpose-built visual widgets.
Loox holds 4.8 stars across 7,684 reviews and carries the Built for Shopify badge. The positioning is visual-first review specialization: photo and video reviews are the strategic priority, widget designs optimize for visual impact, and the Beginner Free plan includes 100 monthly review request emails, discount offers for photo reviews, 10+ widgets, reviews importer, Shop app syndication, and SEO features for stores up to 500 orders per month.
Paid tiers scale for stores above that threshold. The Scale plan at $39.99/month includes 300 orders in the base price (plus $40 per additional 300 orders) and adds video reviews, Google Shopping, Meta Shops, referrals, removal of Loox branding, all integrations, and a 14-day free trial. The Convert plan at $49.99/month adds AI review sorting, AI highlights, auto-translations, AI review replies, and AI flagging. The Unlimited plan at $299.99/month removes order caps and adds unlimited referrals and upsells.
Where it falls short: the free Beginner plan caps at 500 orders per month, so growing stores typically upgrade within the first year. Paid tier entry at $39.99 is higher than Judge.me's $15 Awesome plan, which delivers comparable breadth at a lower price for text-heavy stores. For customer testimonial videos imported from TikTok, Instagram, and YouTube as shoppable UGC, pair Loox with a dedicated shoppable video app such as Libautech Shoppable Videos UGC.
Pricing: Beginner Free (100 review request emails/month, up to 500 orders/month). Scale $39.99/month, Convert $49.99/month, Unlimited $299.99/month. 14-day free trial on paid tiers.
Best for: Design-conscious Shopify brands wanting clean widgets, mobile-first review submission flows, and an unusually generous free tier (unlimited orders and unlimited review request emails on the free plan).
Junip holds 4.9 stars across 1,032 reviews and carries the Built for Shopify badge. The positioning is design-polish plus performance: widgets feature clean visual design, mobile-first submission forms built to maximize conversion from request email to submitted review, and a free plan that is unusually generous by category standards — unlimited orders and unlimited review request emails on the free tier, with product page widgets and rich snippets included.
The $29/month Core plan adds unlimited review requests with media, incentives, review replies, product grouping, and live chat support with a 7-day free trial. The $79/month Growth plan — listed as the most popular — adds Google Shopping, TikTok Shop, Shop App Syndication, Meta Shops, marketing integrations like Postscript and Klaviyo, and search, custom attributes and filters. The $299/month Premium plan adds Junip AI (Sales Agent, Summaries, integrations), multi-store management, and API and Custom Apps access.
Where it falls short: ecosystem breadth is narrower than Yotpo or Okendo for enterprise retention stacks — Junip is review-focused rather than retention-platform-focused. Review volume (1,032) is smaller than Judge.me (38,071) or Loox (7,684), so merchants using review count as a safety signal will see the gap despite the Built for Shopify badge.
Pricing: Free plan (unlimited orders, unlimited review request emails, mobile-first submissions, product page widgets, rich snippets). Core $29/month, Growth $79/month (most popular), Premium $299/month. 7-day free trial on paid tiers.
Best for: Shopify stores building a broader retention stack — Yotpo bundles reviews with AI-powered review prompts, Google rich snippets, Google Shopping Ads, email support, and the Yotpo ecosystem of loyalty, SMS, and email products.
Yotpo holds 4.8 stars across 4,424 reviews. The positioning is reviews as the entry point into a broader retention ecosystem. The Free plan supports up to 50 monthly orders with automatic review requests, email templates library, sentiment and profanity check, on-site review display, and email support. The Starter plan at $15/month adds photo and video collection, Google Rich Snippets, Google Shopping Ads, a reviews carousel, and live chat support (pricing scales with order volume). The Pro plan at $119/month adds Google Seller Rating, custom questions, AI reviews summary, smart sorting, and 24/7 technical support.
Note that Yotpo may bill external charges separately from the Shopify invoice — merchants at scale should budget for this separately. At enterprise volumes Yotpo scales aggressively and pricing can reach hundreds of dollars per month depending on order volume and features used.
Where it falls short: configuration complexity is higher than specialist review apps, and pricing can climb quickly at scale. For stores under $100K/month where simpler alternatives deliver most of the value at a fraction of the cost, Judge.me is the more efficient starting point. Yotpo's advantage becomes real only when a store is ready to consolidate reviews, loyalty, and SMS into one vendor.
Pricing: Free (up to 50 orders/month). Starter $15/month, Pro $119/month. Pricing scales with order volume; external charges may apply.
Best for: Growing DTC Shopify brands wanting a unified platform covering reviews, loyalty, surveys, quizzes, and referrals — five connected apps in one subscription with deep Klaviyo integration and Google SEO Snippets.
Okendo holds 4.8 stars across 1,328 reviews. The positioning is a unified AI-enabled community marketing platform: five connected, fully featured apps covering Reviews, Loyalty, Surveys, Quizzes and Referrals. The Free plan supports up to 50 orders per month with Automated Review Request Emails, Smart Review Form, Review Rewards Engine, review displays, Google SEO Snippets, Review Grouping, and Review Moderation.
The Essential plan at $19/month supports up to 200 orders per month and includes everything in Free with a 14-day free trial. The Growth plan at $119/month supports up to 1,500 orders per month and adds AI Review Summaries, AI Review Keywords, TikTok Shop integration, and a Q&A Widget. The Power plan at $299/month supports up to 3,500 orders per month and adds Review Campaigns, Advanced CSS Editor, Email & SMS Integrations, Advanced Reporting, and Managed Onboarding.
Where it falls short: configuration complexity requires dedicated resources to operate at full depth. Review volume (1,328) is smaller than Yotpo's (4,424) in the enterprise tier. Paid tier entry at $19/month is accessible but Power at $299/month puts Okendo firmly in enterprise pricing territory at growth volumes.
Pricing: Free plan (up to 50 orders/month). Essential $19/month (up to 200 orders), Growth $119/month (up to 1,500 orders), Power $299/month (up to 3,500 orders). 14-day free trial on paid tiers.
Best for: SEO-focused DTC Shopify stores wanting reviews and loyalty bundled in one platform — Stamped combines review collection, photo and video reviews, Q&A, and a full loyalty and rewards program with points, discounts, referrals, and VIP tiers.
Stamped holds 4.7 stars across 3,642 reviews. The positioning is reviews plus loyalty in one subscription, reducing vendor count compared with stacking a review specialist and a separate loyalty tool. The Reviews plan starts at $23/month for 200 orders, $99/month for 1,000 orders, $199/month for 5,000 orders, and a custom plan for 20k+ orders. The Loyalty plan starts at $299/month for 5,000 orders.
Where it falls short: Stamped does not offer a free plan — the entry point is $23/month, which is higher than Judge.me, Fera, or free-tier Yotpo and Okendo. Pricing scales aggressively with order volume, which can make Stamped expensive at scale. Merchants primarily wanting reviews with minimal loyalty needs will find Judge.me more cost-efficient; merchants primarily wanting deep loyalty will find dedicated loyalty tools more specialized.
Pricing: Reviews from $23/month (scaling with order volume to $199/month at 5,000 orders). Loyalty from $299/month at 5,000 orders.
Best for: Shopify stores wanting customer testimonial videos from TikTok, Instagram Reels, and YouTube Shorts placed as shoppable UGC near the add-to-cart button — a video layer that complements a written review app rather than replacing it.
Disclosure: Libautech Shoppable Videos UGC is built by Libautech, the publisher of this guide.
Libautech Shoppable Videos UGC holds 4.4 stars across 7 reviews on the Shopify App Store and is free to install. This is not a traditional review app — it does not collect star ratings, text reviews, or Q&A — and it should not replace your written review app. It is a shoppable video UGC layer you run alongside Judge.me, Loox, Junip, or any other written review app to cover a different job: the purchase-moment decision layer near the add-to-cart button.
The strategic case: written reviews and photo reviews answer logical questions through text and still images (does this work, does this fit, is this worth the price). Customer testimonial videos answer demonstration questions that text and photos cannot (how does this look in action, how do real customers use it, what does the unboxing experience feel like). Libautech Shoppable Videos UGC imports existing TikTok, Instagram Reels, YouTube Shorts, and direct-upload videos, tags the specific products shown in each video, and places the video widget near the add-to-cart button on product pages, the homepage, collection pages, or any custom page.
How to use it effectively: place written reviews with star ratings below the product description (where they capture SEO traffic and support logical evaluation) and place shoppable video UGC near the add-to-cart button (where purchase-intent shoppers benefit from video resolving final decision anxieties at the peak moment). This two-layer product page strategy consistently outperforms single-mechanic approaches.
Honest limitations: the app is newer than category specialists, with a smaller review base (7 reviews) and a rating currently at 4.4 — merchants comparing review volume for safety margin will see the gap versus Judge.me (38,071) or Loox (7,684). This is not a review app substitute; it only works alongside one.
Pricing: Free.
For the strongest free plan with unlimited reviews and photo/video support: Judge.me. 5.0 across 38,071 reviews, Forever Free plan, $15/month Awesome plan adds Klaviyo integration, AI features, and 16 widgets.
For budget photo review support with a long trial: Fera. 4.7 across 1,919 reviews, $9/month Startup plan, 60-day free trial.
For visual-first brands where photo reviews drive conversion: Loox. 4.8 across 7,684 reviews, free Beginner plan (100 requests/month), Scale $39.99/month, Convert $49.99/month.
For design polish and a genuinely generous free tier with unlimited orders: Junip. 4.9 across 1,032 reviews, free plan with unlimited orders and review requests, Growth $79/month as the most popular paid tier.
For enterprise reviews bundled with loyalty and SMS: Yotpo. 4.8 across 4,424 reviews, free up to 50 orders/month, Starter $15/month, Pro $119/month.
For premium DTC with unified reviews, loyalty, surveys, quizzes, and referrals: Okendo. 4.8 across 1,328 reviews, free up to 50 orders/month, Essential $19/month, scaling to Power $299/month.
For SEO-focused DTC combining reviews and loyalty in one platform: Stamped Reviews & Loyalty. 4.7 across 3,642 reviews, Reviews from $23/month, Loyalty from $299/month.
For shoppable video UGC near the add-to-cart button (pair with a written review app): Libautech Shoppable Videos UGC. 4.4 across 7 reviews, free.
For most Shopify stores under $100K/month, the pragmatic starting stack is: install Judge.me's Forever Free plan on day one for written reviews, star ratings, and photo/video review collection; layer Libautech Shoppable Videos UGC (free) to import existing TikTok, Instagram Reels, or YouTube Shorts as shoppable customer videos near the add-to-cart button; and evaluate upgrades after 60-90 days of review accumulation. If photo reviews are driving meaningful conversion lift and your category is visual, upgrade to Loox or Junip for dedicated visual workflows. If you're preparing for enterprise retention stack consolidation, evaluate Yotpo or Okendo.
The highest-leverage single move is the two-layer product page layout: written reviews with star ratings below the product description for SEO and logical evaluation, and shoppable UGC video near the add-to-cart button for the purchase-intent moment. Written reviews and video reviews serve different jobs; stores running both typically outperform stores running only one.
Every rating, review count, and pricing figure in this post was verified directly from each app's live Shopify App Store listing on April 24, 2026. App pricing structures change frequently as the category evolves — always confirm current pricing on the official Shopify App Store listing before installing.
Ranking criteria, in priority order: (1) Shopify App Store rating and verified review volume as of April 24, 2026 — the strongest signal of long-term merchant satisfaction at scale; (2) which of the four jobs each app solves best (written reviews and ratings, photo and video specialists, enterprise retention platforms, or shoppable video UGC layer); (3) pricing structure and total cost at realistic merchant order volumes — free tiers scale differently than enterprise platforms scaling into hundreds of dollars; (4) fit for different store profiles — there is no single best app for every store, and the right choice depends on category, scale, and whether reviews are a primary or layered mechanic.
Note on Shopify's native Product Reviews app: Shopify's first-party Product Reviews app has been removed from the Shopify App Store and is no longer available for new installs as of April 2026. Merchants previously relying on it should migrate to Judge.me's Forever Free plan or another review app above.
We did not include Lighthouse scores, script sizes, or page-speed claims in this ranking because those require direct measurement against a control store — the data varies by theme, competing apps installed, and traffic profile, and is not reliably knowable from App Store listings alone. If you are optimizing for page speed, test candidate apps on a staging store with Lighthouse or PageSpeed Insights against your specific theme.
Depends on what you need. For the strongest free plan with unlimited reviews: Judge.me (5.0 across 38,071 reviews, Forever Free, $15/month Awesome). For photo review specialization: Loox (4.8 across 7,684 reviews, free Beginner plan, Scale from $39.99/month). For enterprise retention stacks: Yotpo (4.8 across 4,424 reviews) or Okendo (4.8 across 1,328 reviews), both with free tiers up to 50 orders/month. For shoppable video UGC near the add-to-cart button: Libautech Shoppable Videos UGC (free), paired with one of the written review apps above.
In most merchant benchmarks, yes — reviews help resolve the purchase anxieties (fit, quality, authenticity, whether the product matches the description) that product copy and brand-owned imagery cannot address as credibly. The specific conversion lift varies significantly by category, product type, review volume, and review format. Visual-first categories (fashion, beauty, home decor) tend to see larger lifts from photo and video reviews than commodity or utility categories. Measure your own 30-60 day conversion lift on top products after reviews are live rather than relying on generic industry statistics.
Start with Judge.me's Forever Free plan. It includes unlimited product and store reviews, unlimited photo and video reviews, Q&A, Google rich snippets, and sync with Shop App, Etsy, and Amazon at zero cost. For most stores under $100K/month the free plan is operationally sufficient during initial review accumulation. Upgrade to the $15/month Awesome plan once you need AI features, Klaviyo integration, advanced collection workflows, or the 16 additional widgets.
Written reviews and star ratings (Judge.me, Loox, Yotpo) answer logical questions through text and still images. Shoppable video UGC (Libautech Shoppable Videos UGC) answers demonstration questions that text cannot — how does this look in action, how do real customers use it, what does the unboxing feel like. These are different jobs; stores running both formats in parallel typically outperform stores running only one. The two-layer product page strategy places written reviews below the product description for SEO and logical evaluation, and shoppable video near the add-to-cart button for purchase-moment decisions.
Review widgets load on every product page, so any added JavaScript contributes to mobile page-speed measurably. Actual impact varies by theme, competing apps installed, and whether the review app loads scripts synchronously or asynchronously. Rather than relying on general claims, test candidate apps on a staging store using Google PageSpeed Insights or Lighthouse against your specific theme before committing.
Judge.me (5.0 across 38,071 reviews) is the generalist with the strongest free plan in the category: Forever Free with unlimited reviews, photos, videos, and Q&A, $15/month Awesome plan for AI and Klaviyo. Loox (4.8 across 7,684 reviews) is the photo and video specialist with purpose-built visual widgets, incentive-based photo review collection, and pricing from $39.99/month Scale to $299.99/month Unlimited. Use Judge.me for text-heavy categories or stores testing the review mechanic; use Loox for fashion, beauty, or home decor where photo reviews are the strategic priority. Pair either with Libautech Shoppable Videos UGC for the shoppable video layer.
Review apps add structured data (Schema.org Review markup) that lets star ratings display in Google search results as rich snippets, which typically supports click-through rates on organic listings. Several apps are Google Reviews partners and can surface reviews in Google Shopping as well. Higher review volume and average rating generally support Google Shopping ad performance and organic product listing visibility, though exact impact varies by category competition and keyword intent.
Both are 4.8-rated platforms bundling reviews with loyalty and retention. Yotpo (4,424 reviews) has broader ecosystem depth across loyalty, SMS, email, and UGC syndication — better for large DTC brands consolidating 4-5 retention tools into one vendor. Okendo (1,328 reviews) emphasizes a unified five-app platform (Reviews, Loyalty, Surveys, Quizzes, Referrals) with deep Klaviyo integration — better for growing DTC brands where the platform's unified workflow and Klaviyo depth are the priority. Both start with free tiers up to 50 orders per month and scale into hundreds of dollars at growth volumes.
Shopify's first-party Product Reviews app has been removed from the Shopify App Store as of April 2026 and is no longer available for new installs. Merchants previously relying on it should migrate to Judge.me's Forever Free plan, Junip's free plan, or another review app from this list.
For most stores under $100K/month: install Judge.me's Forever Free plan for written reviews, star ratings, and photo/video reviews; layer Libautech Shoppable Videos UGC (free) to import existing TikTok, Instagram Reels, or YouTube Shorts of your products as shoppable customer videos near the add-to-cart button. Measure conversion lift across top products over 60-90 days. Upgrade to Loox or Junip if photo reviews are driving meaningful lift and your category is visual-first; upgrade to Yotpo or Okendo if you're consolidating into an enterprise retention stack.
We update these lists as new tools launch and existing ones improve. If you're building a Shopify product review, UGC, or social proof app and want your app considered for inclusion, submit it here — tell us what your app does, who it's for, and include a link to your Shopify App Store listing. We review every submission.
